Fresh from their first national tour with electronic dance band Art Vs. Science in August,  Melburnian trio Hercules In NY are more than ready to show us their wares at the One Movement Showcase Music Festival. The young electro-pop act - who expand to a five-piece when performing live - have played Groovin’ The Moo, Bass In The Grass and Pyramid Rock after forming in late 2007. Keyboardist Antonio Sanciolo answered four questions for One Movement Word.

Antonio, what’s your favourite song this week?

‘Ready for the Weekend’ by Calvin Harris. [video embedded below]

What do you hope to gain from the One Movement festival and conference?

An increased industry awareness as well as forming new links with other Australian and international bands.

Which artists’ showcase sets are you most looking forward to watching?

Tigarah, Frankmusik, Miami Horror, and Wolf & Cub.

One Movement’s tagline is “Artist, Industry, Fan United.” What do you think needs to change in order to unite the music industry with its artists and fans?

Slowly, the gap between the artist, their fans, and people working in the industry is narrowing. The independent music scene is living proof that it is possible and beneficial to all parties to create two way communication between artists, fans and people working within the industry. There are many great examples of this such as labels founded and owned by artists, or street teams made up of fans who are involved in marketing their favourite bands.

The arrival of social networking sites and the digital world have enabled fans to have far greater access to different styles of music not represented by mainstream media. Similarly, artists not supported by mainstream media have a platform to expose their music. This digital world also gives people working in the industry another means of accessing up and coming talent.

From a creative perspective, perhaps popular genres and styles will always prevail but with the arrival the digital world, ‘microgenres’ are invented and reinvented everyday.

Hercules In NY play the Discovery Stage at 1.45pm on Saturday, 17th October 2009 (full timetable here). Follow the band on Facebook and Twitter, and keep an ear out for for their latest single, Lost In The City, which is due out later in 2009.