Sudhir Shreedharan [pictured below right] is Editor-In-Chief of Indian Music Talks, the official Indian Music Industry newsletter. He is appearing at One Movement For Music Perth as a panelist; click here to download the MUSEXPO Asia Pacific conference program.

What’s your favorite song this week?

It’s definitely ‘Boys with Girlfriends’ by Meiko. [embedded below]

Beautiful Lyrics. Great Music. And I am crazy about her voice!!

What do you hope to gain from the One Movement Festival and Conference?

Besides waiting to hear from some of the best bands who are travelling from all over the planet for the festival, I hope to meet the biggest and the most influential people in the music business at the conference. Sat Bisla had discussed OMFM with me a couple of months ago but at the time I had never thought it would turn into such a huge beautiful event. It’s amazing to see the whole world come together for such a mammoth music event ever witnessed in Asia Pacific.

For me, it’s going tobe an enlightening experience to just see and believe all of this!!

Which artists’ showcase sets are you most looking forward to watching?

Tata Young for sure cos’ she has been a massive HIT in India. Surprisingly she has never capitalised on her popularity in the Indian market. I am keen to see her showcase and figure out if our the Indian Music Industry newsletter can give her the adequate support to relaunch her into the Indian market. There are a billion people in my country who have been waiting to listen and see Tata perform again!!

One Movement’s tagline is “Artist, Industry, Fan United”. What do you think needs to change in order to unite the music industry with its artists and fans?

Today delivery platforms of content have drastically changed. The rate of change has surely been difficult for the music industry to catch up with primarily because a part of the music business has always opposed technology and blamed it as a reason for PIRACY. Why else would you see a software company (Apple - iTunes) riding the highest crest of the music business.

But a sensible vast majority of the music business has embraced TECHNOLOGY to enhance BUSINESS. Especially the artists. The consumers (FANS) have come a long way from LP’s and CD players to ipods and iTunes.
6 year old kids in my country, India (where most people are still living below the poverty line) listen to music on their mobile phones and the industry in India is battling out for a better revenue share with all the industries including the mobile industry that consumes music and monetises it in more ways than one. Clearly we in India missed the Technology Bus.

Today’s Fans need to feel one with the artists and I don’t think we need to elaborate on that considering the huge volumes of sticky eyeballs generated by the zillion artist’s websites and sites like Myspace. Artists have realised this more than anyone else and have started reaching out to their fans through multiple internet and mobile platforms.

Its now for the industry (including the major music labels) to take this onto the next level and be a better conduit (not just focus on sales but on relationship management and leverage this) between the artists and their fans.
The industry surely doesn’t wanna miss this bus, like we did with the advent of the TECHNOLOGY REVOLUTION in the music business.

I am sure that, there are more ways than one, that the industry has thought about - ARTIST FAN RELATIONSHIP MANAGEMENT. And I am also sure that TECHNOLOGY will be the key driver for the music industry in this process. It will be exciting to listen to these thoughts from some of the OMFM speakers.